Linkedin Video and the rise of the business vloggers

July 19, 2017
Posted in Social Media
July 19, 2017 Stephen Davies

Following in the footsteps of YouTube, Facebook, Twitter and every other social platform, Linkedin started rolling out native video via its mobile app last week.

While currently only available to a small number of users, it’s assumed the feature will be rolled out platform-wide in the near future.

This is not a surprising move by the behemoth business social network. Video is becoming the dominant means of communication and consumption across all social media. And from an ad revenue perspective, it’s a lucrative one.

Linkedin is playing catch up here. Video in all its forms is not going away anytime soon.

LinkedIn Video is currently only available via the LinkedIn mobile app. You can either record directly from your phone’s camera or upload pre-existing video from your camera roll.

According to the early users, video can be shot in both portrait and landscape mode and it has a maximum length of 10 minutes. No word on file size or frame rate yet.

It’s still early days, of course, and its video offering will evolve with its users. I expect longer video lengths and desktop uploads at a later date.

Native video on LinkedIn will be huge

Video in a B2B context is often under-used but this new feature will change that.

It will give LinkedIn users the opportunity to sell both themselves and their skills in a much more personal way.

Much like how LinkedIn’s launch of its publisher platform (which I’m writing from now) gave users the ability to make a name for themselves by writing knowledgeable blog content, this new video feature will similarly allow users to show their personality and charisma in front of the camera.

If you’ve been following the rise of YouTube vloggers and their appeal to the mainstream, particularly Gen Y and Gen Z, over the last few years, then you’ll see the opportunity for something similar in a business context.

You won’t find Casey Neistat, Pewdiepie or Zoella on LinkedIn Video, but who you may find is the next generation of charismatic business leaders, entrepreneurs, consultants or marketing professionals.

B2B video is untapped in this kind of way and business vlogging will be huge.

Consider all the data that LinkedIn could provide too. Reports say that users not only get data like number of views, likes and shares, but also job titles and companies where they work.

This is powerful information which you don’t get from other social networks.

Business vlogging won’t be for everyone though. Only the ones who enjoy being in front of the camera. Sales people and recruiters will love it, no doubt.

How to get started in business vlogging

If business vlogging interests you then first you have to consider if you’re good enough in front of the camera. If you aren’t, you can either drop the idea or practice until you are good.

Second, you will have to understand how to shoot video properly. Frame rates, camera lenses, lighting and so on. You can do it from a smartphone, of course, but the quality is limited and over time you’ll likely want something more professional.

Third, you’ll have to know how to edit video using something like the free iMovie of Apple’s paid-for software, Final Cut Pro X.

Of course, LinkedIn Video will be used for more than just vlogging. Corporate videos and coverage of events will have their place.

But real engagement will come from watching the charismatic CEO or the cocky young app entrepreneur talk to you in an unscripted but engaging way.

This is where I see the most value in LinkedIn Video because it requires greater effort than throwing a bunch of money at a production company to create a nice polished video.

Business vlogging will be big. The ones who start early and do it frequently will be the ones who have the advantage.

Providing they have something to say, of course.

Agree? Disagree? Let me know.

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